If there is something that annoys customers when shopping it is advertisements, promotions, and offers that are unrelated to what they are looking for on the online stores. Reports suggest that in such circumstances, you would be lucky to retain them on the site. If it is Increasing Organic Traffic for an E-Commerce Site by Aaron Lal, you must avoid such situations by all means. If you intend to give adverts anyway, it is important to track the shopper’s behavior first, understand them, then give a relevant ad, offer, or promotion. You can’t afford the spray and pray marketing methods. These types of techniques no longer work.
Every customer longs for a shopping experience that is tailored to suit their preferences. The more you provide them with what they might need, the easier it becomes to convert them. Customers want e-commerce websites that understand them and perfects the shopping experiences they have online. One of the ways to make this possible for you is going through customer browsing history, interests, and what they prefer and then keep your marketing message relevant to what they have to offer. Follow Aaron Lal on Behance for more tips around this issue.
You will be surprised the number of buyers who will click on the relevant ad you provide them. Research indicates that 45 percent of them will buy. From this, we can learn that shoppers are looking for customized experiences when they are on the web. Anything that draws them away from their intent will irk them and result in increased bounce rates. That is why many organizations are willing to go the extra mile and spend on artificial intelligence to get precise information about individual customers and personalize their marketing to them. But be careful not to invade into their privacy.